Senior Paid Media Analyst [Remote]

Who We Are Workshop Digital is a results-oriented digital marketing agency based in Richmond, Virginia, committed to building strong, lasting partnerships with our clients. Position Summary The Senior Paid Media Analyst continues to develop their skills with some support from Paid Media Management as they take on larger clients. Develop strong relationships with clients and identify senior stakeholders Attend and participate in all meetings/calls with clients Communicate effectively with various audiences, with support for some clients Create and present insightful, meaningful, accurate reports and analyses with minimal support Execute the Workshop Digital client flag process and proactively identify resolutions Go the extra mile for assigned clients within the scope of the SOW Manage paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other paid digital marketing channels with minimal support Strategically build, manage, and optimize client-paid digital marketing accounts with minimal support Perform keyword and audience research to optimize accounts and influence creative decisions with minimal support Actively manage and seek ways to improve account performance and diversify client budgets to maximize results with minimal support Based on client goals, create a test hypothesis and implement landing page optimizations to improve client results with minimal support Create and prioritize strategies and supporting tactics that embody clients’ business goals with minimal support Meet and exceed client expectations and set KPIs with minimal support Set up and review Google Analytics (and any other third-party tracking software) with minimal support Identify potential threats, changes in landscape, industry updates, and potential opportunities for client accounts, and present these to clients with minimal support Conduct ongoing tests that drive towards growth and achieving client goals with minimal support Temporarily take on extra client hours to support the team during times of limited bandwidth Expected base salary range is $66,000 - $73,000 annually, based on experience.