Senior Paid Media Buyer - Brand

The majority of our paid acquisition spend runs through Meta, where the winning lever is the volume and quality of video creative — and your job is to execute against that relentlessly: launching new concepts fast, managing budget pacing with discipline, reading fatigue curves, scaling winners, and retiring losers before they cost us. You will also own Google end-to-end — Search, Shopping, and Performance Max — keeping feed hygiene, asset groups, and bidding tight as a demand-capture channel. Own hands-on management of paid acquisition campaigns on Meta — campaign builds, budget pacing, bid strategy, audience structure, and daily optimization — to drive profitable customer growth at scale.Maintain a high-velocity creative testing engine: launch new concepts as they are produced, structure clean tests, read results, scale winners aggressively, and retire fatigued creative before it drags efficiency.Manage daily and weekly spend pacing against customer-acquisition and efficiency targets — flag risks early, and deliver zero surprise overruns.Translate creative-performance direction into in-platform execution, working in tight daily rhythm with the Paid Creative and Creative Strategy leads. 4-5+ years hands-on experience managing and scaling Meta budgets for a DTC eCommerce brand, with a track record of profitable customer acquisition at meaningful spend.Demonstrated competence managing Google paid media — Search, Shopping, and Performance Max — including Merchant Center feed management and PMax asset-group structure. )Deep fluency in creative testing methodology — structuring tests, reading fatigue curves and format-level performance, and distinguishing signal from noise under volume.Strong command of budget pacing and acquisition-efficiency discipline (CAC / ROAS), with the judgment to scale winners and cut losers decisively.Experience with A/B testing, attribution models, and sophisticated measurement techniques.Strong analytical skills — able to analyze raw data, draw conclusions, and develop actionable recommendations.Proficient writing skills with a genuine passion for great ad copy and ad creative.Strong communicator who collaborates effectively with performance-creative and cross-functional partners.Highly motivated and curious — you independently learn and stay at the forefront of paid acquisition.Passion for health, wellness, beauty, or mindfulness practices is a plus.Ability to receive and deliver radical candor — non-negotiable.Enthusiasm for shaping a motivated, talented, and truth-seeking team culture, with a commitment to personal growth and organizational excellence.

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