Senior Paid Media / Growth Lead for DTC ecommerce accounts

Senior Paid Media / Growth Lead for DTC ecommerce accounts

We're looking for a Growth Lead with deep Paid Media & Performance Marketing experience to run paid search/social strategy, manage client relationships, support a small team of media buyers, creative and help scale DTC ecommerce brands profitably.

Role Description This is a full-time (remote role but you'll need to work in New York Eastern time zone).

The person in this role will plan, launch, and optimize paid social and paid search campaigns across platforms like Facebook, Instagram, and Google Ads to drive customer acquisition and revenue growth.

Responsibilities

Plan, manage, and optimize Paid ad campaigns across Search and Social.Own key performance metrics, including ROAS, CPA, CAC, MER, spend, revenue, AOV, and contribution margin.Identify scaling opportunities and troubleshoot performance issues.Lead client calls and present clear performance updates, insights, and recommendations.Build account roadmaps, forecasts, and testing plans.Review campaign structure, budgets, pacing, and account hygiene.Manage, coach, and support a small team of media buyers and creative support staff.Partner with the creative team on ad concepts, hooks, messaging, and testing priorities.Turn performance data into clear next steps for media buying and creative strategy.

Qualifications

Strong Media Planning/Buying and Performance Marketing skills, with experience in managing paid social and paid search campaigns for DTC ecommerce brands.Excellent Communication skills to collaborate with internal teams and clients, and to present performance insights and strategic recommendations clearly.Strong research capabilities to analyze market trends, audience behavior, and competitor activity, and to inform data-driven testing and optimization.Demonstrated experience in growth-focused roles, including campaign scaling, CAC/ROAS optimization, and funnel analysis, is highly beneficial.Proficiency with analytics and advertising tools (e.g., Google Ads, Meta Ads Manager, Google Analytics, ecommerce platforms such as Shopify) is preferred.Ability to work on-site in Cape Coral, FL, manage multiple accounts, and prioritize in a fast-paced environment.Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience in performance marketing.