July 15, 2026

Senior Paid Media / Growth Lead for DTC ecommerce accounts

WRK Marketing Cape Coral, Florida

We're looking for a Growth Lead with deep Paid Media & Performance Marketing experience to run paid search/social strategy, manage client relationships, support a small team of media buyers, creative and help scale DTC ecommerce brands profitably. The person in this role will plan, launch, and optimize paid social and paid search campaigns across platforms like Facebook, Instagram, and Google Ads to drive customer acquisition and revenue growth. Responsibilities Plan, manage, and optimize Paid ad campaigns across Search and Social.Own key performance metrics, including ROAS, CPA, CAC, MER, spend, revenue, AOV, and contribution margin.Identify scaling opportunities and troubleshoot performance issues.Lead client calls and present clear performance updates, insights, and recommendations.Build account roadmaps, forecasts, and testing plans.Review campaign structure, budgets, pacing, and account hygiene.Manage, coach, and support a small team of media buyers and creative support staff.Partner with the creative team on ad concepts, hooks, messaging, and testing priorities.Turn performance data into clear next steps for media buying and creative strategy. Qualifications

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