Senior Paid Media Manager (Remote)

The Senior Paid Media Manager continues to develop their skills with some support from the Director of Paid Media as they take on medium & large-sized clients. Develop, execute, manage and report on paid media strategies that support client goals and drive strong paid media marketing performanceBuild and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growthStrategically build, manage, and optimize client paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Meta Ads, LinkedIn Ads, Programmatic, and other paid digital marketing channelsActively manage and seek ways to improve account performanceGenerate new quarterly content encompassing blog posts, webinars, internal presentations, or other multimedia formats.Enhance client relationships through a comprehensive understanding of their strategic growth objectives, ensuring long-term client retentionCreate a test hypothesis and implement landing page optimization tests to improve conversion ratesLead junior analysts on joint accountsHelp create and execute educational initiatives for the paid media team, such as developing internal resources and training sessionsProvide support for client services deliverables during the sales process for upsells and new business Develop strong relationships with clients and identify senior stakeholders Attend and participate in all meetings and calls with clients Communicate effectively with various audiences, with support for some clients Create and present insightful, meaningful, accurate reports and analyses with minimal support Execute the Workshop Digital client flag process and proactively identify resolutions Go the extra mile for assigned clients within the scope of the SOW Identify new opportunities for clients to meet their business goals Identify opportunities for potential case studies and coordinate with marketing for case study development, with some management support Manage beta tests of new services for the client set Elevate client requests for SOW changes with some support 4+ years of demonstrated agency experience with clients, with respect to: Building strong relationships Prioritizing workload with some support Creating insightful, actionable, and accurate insights for client strategies and reports with some supportPresenting data and insights in a way that is logical, clear, and actionable, with some support Creating effective meeting agendas and leading client meetings with some support Delivering basic training Logging assigned client hours worked Meeting deadlinesProven track record of managing a full client workload consisting of medium and large clientsCourteous written, verbal, and visual communication skillsStrong analytical capabilities, but may need support for advanced analysis and insights Occasionally provides basic training to other team membersProactively expand basic knowledge base by doing solo research/learning, asking peers to shadow, asking for support projects, etc.Understands and supports leadership vision/decisions May identify and/or support the implementation of initiatives that push the team forwardIntermediate-level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets Benefits