Senior Paid Media Manager [Remote]

Position Summary The Senior Paid Media Manager continues to develop their skills with some support from the Director of Paid Media as they take on medium & large-sized clients. Develop, execute, manage and report on paid media strategies that support client goals and drive strong paid media marketing performance Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth Strategically build, manage, and optimize client paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Meta Ads, LinkedIn Ads, Programmatic, and other paid digital marketing channels Actively manage and seek ways to improve account performance Generate new quarterly content encompassing blog posts, webinars, internal presentations, or other multimedia formats. Enhance client relationships through a comprehensive understanding of their strategic growth objectives, ensuring long-term client retention Create a test hypothesis and implement landing page optimization tests to improve conversion rates Lead junior analysts on joint accounts Help create and execute educational initiatives for the paid media team, such as developing internal resources and training sessions Provide support for client services deliverables during the sales process for upsells and new business Develop strong relationships with clients and identify senior stakeholders Attend and participate in all meetings and calls with clients Communicate effectively with various audiences, with support for some clients Create and present insightful, meaningful, accurate reports and analyses with minimal support Execute the Workshop Digital client flag process and proactively identify resolutions Go the extra mile for assigned clients within the scope of the SOW Identify new opportunities for clients to meet their business goals Identify opportunities for potential case studies and coordinate with marketing for case study development, with some management support Manage beta tests of new services for the client set Elevate client requests for SOW changes with some support