Senior Paid Media Manager

Reports To: VP of Digital Marketing We are looking for a Senior Media Manager who can own integrated media across paid digital, organic coordination, and offline buys (OOH and traditional). You will collaborate daily with strategy, creative, content, SEO, GEO, web, and email to drive measurable growth for both B2B and B2C clients. Integrated Media Strategy and Planning • Lead integrated media planning across paid search, paid social, programmatic, and offline media (OOH and traditional) • Develop channel mixes, budgets, flighting, audience strategies, and measurement plans for both B2B and B2C clients • Translate business goals into clear media recommendations with tradeoffs and priorities • Own end to end execution across key platforms including but not limited to Google Ads, Meta, LinkedIn, YouTube, and programmatic partners • Build and refine full funnel programs including prospecting, retargeting, and lifecycle support • Improve conversion paths in partnership with web and UX, including landing page optimization and click to lead or click to cart improvements • Manage budgets and pacing with discipline to avoid surprises and protect performance What You Bring • 6+ years of experience managing paid media with hands on ownership of strategy, execution, and optimization • Experience supporting both B2B and B2C clients, including lead gen and e-commerce style funnels • Strong platform experience in Google Ads, Meta, LinkedIn, YouTube, programmatic partners • Experience planning and buying offline media (OOH and traditional), or strong adjacent experience with a clear ability to ramp quickly • Solid understanding of measurement basics including GA4, conversion tracking, UTMs, and practical attribution • Strong communication skills with the ability to lead client conversations and explain tradeoffs clearly • A self-starter mindset with strong time management in a fast paced, deadline driven environment • Comfort using AI tools such as Co Pilot, ChatGPT, Gemini, and similar resources to support efficiency and quality