Senior Paid Media & Performance Specialist

Company Description

Hype Marketing Agency, located in Baton Rouge, LA, combines strategy, creative, media, and digital expertise to help businesses grow. We take a data-driven, results-focused approach to marketing, developing customized strategies that connect brands with the right audiences and maximize their marketing investment.

Our team brings together experience across paid media, SEO, social media, branding, design, and traditional and digital media. We operate with the capabilities and expertise of a larger agency while maintaining the personal, collaborative approach of a boutique team.

At Hype, we believe great marketing is equal parts creativity and strategy. We work closely with our clients to understand their goals, identify opportunities, execute thoughtful campaigns, and continuously optimize performance. We don't believe in cookie-cutter solutions. We believe in smart strategy, measurable results, and marketing that makes an impact.

Role Description

Hype Marketing Agency is seeking an experienced, high-performing Senior Paid Media & Performance Specialist to take end-to-end ownership of our client portfolio’s paid social and paid search ecosystems.

In this role, you will be the primary architect and manager for all Meta and Google advertising accounts. Beyond media buying, you will bridge the gap between ad traffic and actual business revenue by collaborating with internal operations and sales teams. Utilizing tools like HubSpot and Aesthetix CRM, you will help build and fine-tune conversion paths that guide leads from initial click to booked patient and beyond. This is a senior individual contributor role for a performance marketer who thrives on scaling accounts and driving measurable ROI.

Qualifications:

Experience: 4–6+ years of hands-on experience independently managing and scaling paid media accounts across Meta and Google (agency experience strongly preferred).CRM Expertise: Direct experience working within HubSpot and/or Aesthetix CRM (or similar medical aesthetic/patient management CRMs) to track and optimize lead-to-patient conversion pipelines.Sales & Marketing Operations Alignment: Proven experience collaborating with sales/operations teams on lead scoring, lead qualification workflows, and pipeline feedback loops.Ad Management Mastery: Proven track record of auditing, restructuring, and profitably scaling complex ad accounts across both B2B and B2C/Medical/E-commerce verticals.AI Tooling: Demonstrated proficiency utilizing built-in ad network AI tools (Meta Advantage+, Google PMax) and external AI software for copy and media production.Analytics & Tracking Tech: Deep knowledge of GTM, GA4, Meta CAPI, and custom conversion setups.CMS & CRO Experience: Hands-on familiarity updating content and building landing pages inside major Web CMS platforms.Certifications: Active Google Ads Certifications and Meta Certified Digital Marketing Associate / Blueprint credentials required (or in progress).Communication: Exceptional verbal and written communication skills, with comfort presenting directly to C-suite executives and business owners.