Senior Paid Media Specialist

The Senior Paid Media Specialist will develop comprehensive, innovative paid media strategies for campaigns and programs – including display, video, social, and other emerging ad types – in partnership with business and regional marketing teams and agency partners. As a Senior Paid Media Specialist , you will: Manage campaign creation and optimization within our preferred buying platforms (DSPs) across all self-serve programmatic channels (Display, Video, Audio, dOOH, Native, etc.) Strong analytical and data-driven mindset, with proficiency in data analysis and reporting tools – experience with Google Analytics and Power Experience working in cross-functional, matrixed teams – collaboration with relevant stakeholders across business/regional marketing, creative services, marketing automation and analytics teams is required

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