Senior Paid Media Specialist (Google Ads / PPC)

Role: Paid Search Team Lead - SEM - Google Ads - Automotive

Employment Type: Full-Time

Travel: none

About The Role

As the Paid Search Team Lead at Make & Model Marketing, you'll lead our team of Paid Search Specialists and Junior Specialists managing paid advertising campaigns across Google Ads for our automotive dealership clients.

This role combines hands-on account management with team leadership. You'll manage a limited book of client accounts yourself while guiding and supporting the team day to day. You'll also make sure campaigns are built and managed consistently across all of our clients and find ways to improve and streamline how the team works. You'll work closely with account managers and internal teams so that client goals, creative assets, and compliance, brand, and co-op guidelines are handled smoothly from start to finish.

You'll set the standard for quality on the team. That means bringing strong strategic judgment, keeping up with platform changes and new campaign types, and helping the team turn that knowledge into consistent results.

Requirements:

Minimum 3 years of hands-on experience managing paid search campaigns across Google Ads
Microsoft Ads, and Meta (Facebook/Instagram) Ads experience is a plus, but not required
Deep working knowledge of paid search platforms, including campaign types, bidding strategies, audience targeting, and performance optimization
Strong experience analyzing paid media performance using Google Analytics and other reporting platforms
Strong understanding of paid search KPIs (CTR, CPC, conversion rate, ROAS, etc.) and how to translate data into actionable insights
Excellent organizational and time management skills
Ability to communicate clearly and collaborate in a fast-paced, detail-oriented environment

Responsibilities:

Lead, support, and develop a team of Paid Search Specialists and Junior Specialists
Maintain consistent campaign setup, management, and quality standards across all client accounts
Monitor campaign performance and analyze key metrics to evaluate effectiveness and identify optimization opportunities
Provide recommendations for budget allocation, bidding strategies, and campaign enhancements
Collaborate with account managers and internal teams to manage the workflow of creative assets and ensure campaigns meet brand, compliance, and co-op guidelines
Stay current with platform updates, industry trends, and best practices, and share that knowledge with the team

Compensation and Benefits

Your final compensation will be determined by your experience level and skillset
Compensation is reviewed annually
Medical, Dental, & Vision Insurance (Employer pays 50% of premiums)
Simple IRA + 3% Matching Opportunity
10 Paid Time Off days in your first year + your birthday. 15 PTO days after 5 years with our company. 20 PTO days after 10 years with our company
Paid Holidays
Continuous Training Opportunities
Flexible Hours - This position requires employees to work onsite at our office for 7 hours per day. Our office is open from 7:00 AM to 6:00 PM, allowing you the flexibility to choose a schedule that works best for you within those hours