Senior Paid Media Specialist

This role requires a deep understanding of the unique challenges associated with subscriber acquisition businesses. • Ideate creative concepts and use analytics to inform further creative ideation and refreshing • Translate findings from platform analyses into campaign improvement • Lead testing efforts to assess bidding, creative, and landing page efficacy • Assist with reporting for leadership campaign optimization schedule and tracking system • Stay on top of industry standards and trends • 1-3 years of experience in paid media campaign execution • In-depth knowledge of paid media strategy: Bid-based buying platforms, Forecasting and opportunity/gap analysis, Staying on top of new paid trends and products, Research tools/competitive analysis, Budget/pacing and billing • In-depth understanding of algorithmic buying strategies and optimization practice • Possess a strong understanding of cross-channel paid media opportunities (social, video, search, display, CTV) and the ability to justify unique media mixes • Strong familiarity with Microsoft Excel and Google Sheets To learn more about Daily Wire, please visit the following Daily Wire Facebook and YouTube page links: Daily Wire Daily Wire X