Senior Paid Media Specialist

We are seeking a data-driven and detail-oriented Paid Media Specialist to own our paid media channel with a focus on planning and optimizing digital advertising campaigns across multiple platforms with our audience experts and agency partner. • Establish a regular reporting structure to capture big wins and actionable insights on campaign performance, trends, and optimization opportunities in partnership with our paid media agency and using tools like Google Analytics (GA4), Tag Manager, and Looker Studio. Education, Experience, and Skills • Bachelor's degree in Marketing, Communications, or related field; or equivalent professional experience. From sequencing to reporting and beyond, our technical and clinical experts are providing guidance every step of the way: At GeneDx, we are dedicated to cultivating an environment where creativity and innovation thrive.