Senior Paid Media Specialist - WTC & TBM

Purpose Brands, the parent company of Orange theory, Anytime Fitness, Waxing the City and The Bar Method, is seeking a Senior Paid Media Specialist to join its team. The Senior Paid Media Specialist plays a key role in driving the growth of our brands through the successful management of demand generation campaigns through paid media marketing programs at the local level. Provide technical assistance to media vendors, supplying them with creative packages, operational data, reporting and links, and tagging, as needed. Responsible for the day-to-day support of our Local Paid Media efforts, including PPC, Paid Social and Traditional Media, with new channel exploration as needed. Act as liaison between agency vendors and franchisees for onboarding and ongoing support, including regular meetings with all Preferred Agencies to discuss Local Paid Media performance and tactical support.