Senior Paid Media Specialist – Google Ads & Meta

We’re looking for a Senior Paid Media Specialist who can take ownership of the day-to-day performance of our digital advertising accounts. You will personally work inside Google Ads and Meta Ads Manager every day. Personally manage and optimize paid media campaigns across Google Ads and Meta Ads ManagerBuild, launch, and optimize Google Search, Performance Max, YouTube, and Meta campaignsManage multiple client accounts and budgets, ensuring campaigns pace appropriately throughout the monthMonitor account performance, identify issues and opportunities, and make data-driven optimization and budget decisionsTroubleshoot changes in performance and dig into the data to understand why results are improving or decliningProvide strategic recommendations based on performance data and account insightsPartner with our creative and client-service teams to continuously improve campaign performanceEvaluate landing pages, forms, funnels, and lead flows to identify opportunities beyond the ad platformsUse AI and automation to improve account monitoring, analysis, reporting, and efficiencyCommunicate performance, insights, and recommendations clearly to internal teams and clientsStay current on changes and new opportunities across Google, Meta, AI, and performance marketing 5+ years of hands-on paid media experience; automotive experience is a plusAdvanced, current hands-on expertise in Google AdsAdvanced, current hands-on expertise in Meta Ads ManagerExperience managing multiple client accounts and substantial advertising budgetsStrong understanding of lead-generation campaigns, conversion tracking, and performance metricsProven ability to diagnose and troubleshoot underperforming campaignsStrong knowledge of GA4 and Google Tag ManagerExcellent analytical and problem-solving skillsExceptional attention to detail, organization, and follow-throughStrong communication skills and confidence discussing performance and recommendations with clientsExperience using AI to improve your workflow and effectivenessGoHighLevel experience strongly preferredBased in the Orlando/Central Florida area and available for monthly in-person meetings and quarterly Mastermind meetings We’re not your average agency, and we’re not looking for an average Paid Media Specialist.