Nov. 16, 2024

Senior Paid Media Strategist - Remote US

Directive Consulting Atlanta, Georgia

This role reports to the Associate Director and is a crucial part of the Paid Media team. In this role, you will gain experience creating high-performing Paid strategies for enterprise SaaS businesses. What You Offer: • 4+ years experience working at a performance/digital marketing agency (bonus for B2B) • Experience working specifically with B2B SaaS/tech clients in an agency setting • Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others • Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager • Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization • Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance • Ability to drive results and measure via OCT • Proven and measurable success with mid-market or enterprise accounts • A unique perspective on how to drive value for SaaS • Ability to translate and articulate strategy and tell stories with data • Equal parts competitive and curious; you re a true problem solver • You live on the cutting edge of the industry, always looking for opportunities to grow and share • Ability to organize, prioritize and manage multiple projects simultaneously • You re quality-obsessed and have not lost your soul for advertising • Travel to visit clients approximately once per year, per client or as needed As a remote-first company, you ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

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