Senior Paid Media Strategist (Amazon Ads)

This role is responsible for executing and optimizing paid media strategy across retail media channels to drive category-leading growth, new customer acquisition, and brand visibility across priority retail partners. This role will support day-to-day campaign execution, testing, reporting, and optimization across platforms including but not limited to Amazon, Walmart Connect, Roundel, Instacart and other emerging retail media networks. ), ensuring spending is within plans and accurately reconciling efforts for finance needsDrive incremental growth across key retail partners by identifying performance opportunities and continuously improving campaign strategyPartner closely with external media agencies, the Senior Manager of Paid Media (Brand), MarComm and Creative team members, Sales, and Category teams to align media plans with JBP priorities, retail moments, product launches, and digital shelf considerations (PDP content, ratings, availability)Build and execute test-and-learn plans (creative, bidding, audience, channel mix)Lead performance measurement and optimization against internal KPIs including ROAS, NTB%, TACOS, CVR, and other business-driving metrics; responsible for pulling data, analyzing, drawing insights, and clearly communicating campaign results on a monthly and as-needed basis.Partner with analytics to measure incrementality and true performance impact across retail media investmentsIntegrate media with promotions, launches, and shopper marketing initiativesCollaborate with Brand to ensure performance-driven, on-brand creativeStay informed on platform updates, industry trends, and competitive activity to continuously evolve retail media strategy What you'll need: Bachelor's degree5+ years of experience managing retail media for a CPG companyProven track record of driving sales velocity, household penetration, and retail growth outcomesDeep expertise across retail media platforms, particularly Amazon Ads and also including but not limited to Walmart Connect and Target RoundelStrong understanding of performance metrics tied to business goalsExperience with Mixed Media Model platforms, incrementality testing, and clean room environmentsExperience partnering with other teams to create strong assets and content that drive clicks and sales on retail channelsExperience partnering with external media agencyDeep knowledge of industry trends, platform trends and competitive positioning in the CPG industry Compensation When we win, you win.Education Reimbursement : We're committed to your growth-whether it's for professional development or a new passion, we offer education reimbursement to help you learn and level up.Pet Insurance : We love your furry family members too! Please note: Benefits offerings may vary based on the position and geographic location.