Our target is typically a 10% cost‑to‑revenue ratio, with 20% as the upper limit depending on the account, measured against qualified booked or closed revenue whenever tracking allows.What You'll DoOwn performance.Diagnose what is broken.Fix it.Scale what works.RequirementsWe care less about years of experience and more about judgment, pattern recognition, and results. You may be a fit if you:Have managed paid media for home services or other service‑based businesses.Understand the difference between leads, booked jobs, and revenue.Know why PPC campaigns usually fail in service industries.Can audit an account and identify in real time what needs to change.Think beyond the ad account into tracking, landing pages, funnels, lead quality, and sales follow‑up.Can work with full autonomy.Can explain what is happening, why it is happening, and what should happen next.Can clearly state needs, requirements and expectations when cross‑collaborating on projects owned by PPC.Not a Fit If YouNeed constant direction.Only follow Google/Meta recommendations.Optimize for form fills without caring about revenue.Have no service‑business lead generation experience.Report numbers without diagnosing problems.Wait to be told what to test or fix next.Work ArrangementFully remote. We do not care where you live or what hours you work. A core part of our company philosophy is giving great professionals as much of their time back as possible.CompensationUSD 4,000‑8,000/month, commensurate with experience and measurable track record. We are open to paying very well for someone who can create measurable value for clients and the company.
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