Senior Paid Media Strategist (Remote US)

We offer Paid Media, SEO/Content, CRO, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time. As we continue to grow, we’re always seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing. In this role, you will gain experience creating high-performing Paid strategies for enterprise SaaS businesses. What You Offer: • 3+ years experience working at a performance/digital marketing agency • Experience working specifically with B2B SaaS/tech clients in an agency setting • Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others • Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager • Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization • Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance • Ability to drive results and measure via OCT • Proven and measurable success with mid-market or enterprise accounts • A unique perspective on how to drive value for SaaS • Ability to translate and articulate strategy and tell stories with data • Equal parts competitive and curious; you’re a true problem solver • You live on the cutting edge of the industry, always looking for opportunities to grow and share • Ability to organize, prioritize and manage multiple projects simultaneously • You’re quality-obsessed and have not lost your soul for advertising • Travel to visit clients approximately once per year, per client or as needed At Directive, one of our core values is People First.