Senior Paid Media Strategist

• Plan, design, and build highly scaled paid search ad campaigns across multiple platforms • Monitor and manage multiple client campaigns as they relate to program goals and objectives • Proactively expand and improve ad campaigns based on client business needs • Provide ongoing analysis of campaigns, visibility and traffic metrics • Conduct keyword research and additions to new and existing campaigns • Conduct ad-copy adjustment and testing according to best practice • Manages landing page optimization and tracking URLs • Provide regular and ad-hoc reporting and analysis on campaign status to client management and digital strategy team • Perform competitive search analysis • Assist in the development of ongoing departmental strategies and processes. • 5+ years of paid search/SEM marketing experience desired (agency experience a plus) • Ability to analyze data and trends to continually optimize media accounts for efficient ROI • Expertise with SEM bid management platforms and demand-side platforms for display are a plus • Deep experience with Google Adwords and Bing Ads (certifications strongly preferred) • Strong understanding of Google Analytics and Google Tag Manager • Keyword research and experience estimating campaign size and budget • Detailed report creation for paid campaigns • Excellent interpersonal skills, including strong written and verbal communication skills • Strong attention to detail, problem-solving, and time management skills • Strong initiative/self-motivated individual with a strong desire to succeed. “Can Do” attitude a must #J-18808-Ljbffr