A company is looking for a Senior Paid Search Manager to lead and innovate within the B2B digital landscape.Key ResponsibilitiesDevelop and present sophisticated paid search strategies in collaboration with media and client services teamsOversee the implementation, optimization, and budget management of complex paid search media campaignsUtilize advanced analytics tools to track and analyze campaign performance, providing actionable insights for improvementRequired Qualifications5+ years of experience in planning, executing, and optimizing paid search media campaignsStrong proficiency in Google Ads, Google Analytics, and Microsoft Advertising platformsExceptional analytical skills with the ability to derive insights from dataExperience in crafting compelling ad copy tailored to different target audiencesFamiliarity with other paid media channels and their integration into paid search strategies is a plus
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