Pearson is seeking a data-driven Lead Specialist, Performance Marketing to lead Paid Search campaigns across Google Ads, SA360, and Microsoft Ads. You will manage internal teams and agencies, drive enrollment-focused performance, and deliver actionable insights to optimize spend and outcomes.
Reporting to the Principal, Performance Marketing, you will develop a testing roadmap, leverage AI bidding, and collaborate with Analytics, Enrollment, Finance, and Marketing to align with business goals.
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