Senior Paid Social Advertising Manager Job at Blend Travel Marketing in Madison

You’ll also have opportunities to work on Pinterest, TikTok, Reddit, and LinkedIn ads. Your role will be to implement, optimize, and monitor campaigns, ensure KPI’s are being met, provide written and verbal reports to clients, and continuously stay on top of advertising best practices for the tour, activity and attraction space.About YouYou’re passionate about driving client success through paid social advertising campaigns.You enjoy educating people who are curious about how social advertising works, or who don’t fully understand its capabilities.You enjoy working with a team to bring a campaign from idea to execution to success.You’re able to clearly and honestly communicate results and performance internally with the Blend team, and externally to clients.You’re passionate about measurement and being sure that the money you’re spending is driving success for your clients.You have a solid understanding of how paid advertising impacts other digital marketing efforts.People love working with you because you’re smart and talented, but you’re also humble and genuinely nice.You’re excited by the opportunity to play a key role in shaping campaign strategy, not just execution—bringing creative ideas, testing hypotheses, and helping evolve our clients’ paid social approach over time.What You’ll DoTake full accountability for client campaign performance, ensuring key KPIs such as ROAS, MER, CPL, CPA, and others are met.Develop, manage and optimize comprehensive paid social ad campaigns.Approach paid social with a test-and-learn mindset. You'll lead the way in testing new approaches to paid social, analyze results, and continuously improve performance across our client base.Develop and implement targeting plans, including audience creation.Upload and deploy ads.Learn best practices on the social ad platforms (with a focus on Facebook and Instagram) and communicate those best practices with the team and clients.Identify new opportunities to help clients accomplish their goals and drive incremental revenue.Audit existing social ad accounts and identify opportunities.Manage ad spend, campaign objectives, targeting, and campaign timelines.Update clients in both written and verbal formats reporting on current status of accounts, successes, key learnings, and strategy moving forward.Participate in internal team meetings - daily, weekly, monthly and quarterly.Organize hypotheses and recommendations, and be comfortable sharing with internal team members and clients.Requirements6+ years full-time experience in digital marketing.4+ years experience regularly using Meta's Business and Ads Manager platforms.Experience managing spend in other paid social platforms. The rest of the team is scattered throughout the US.A Great Team and Culture: We are a team of 15 full-time team members with a few contractors thrown in the mix—all nice, smart, passionate people—that has a track record for creating wins.About Blend MarketingBlend is a full-service marketing agency passionate about helping tour & activity businesses grow. You'll get that vibe when you talk to any of our team members.