Senior Paid Social Specialist

We’re seeking a Senior Paid Social Specialist to guide full-funnel paid social strategy, execution and performance across key client accounts, partnering closely with creative and analytics teams to deliver impactful results. As part of our team, you’ll build and execute multiplatform paid social programs, optimize performance through testing and analytics, and collaborate with creative teams to develop thumb-stopping content. What You’ll Do • Develop and execute multiplatform paid social strategies grounded in audience insights, creative performance and client business goals • Lead campaign setup, QA, launch and optimization across Meta, LinkedIn, TikTok, YouTube, Pinterest and emerging platforms • Manage forecasting, budgets, pacing, media mix, and testing frameworks for targeting, creative, placements and bidding • Collaborate with creative teams to develop social-first content, messaging frameworks and high-performing ad formats • Analyze performance, generate actionable insights and build dashboards to measure impact against business objectives • Leverage AI tools, emerging platforms and ad tech to drive innovation and improve campaign efficiency • Serve as a strategic client lead, mentor junior team members, and support cross-functional collaboration and pitches What You Bring • Advanced paid social media buying and cross-platform execution experience • Deep experience with Meta and LinkedIn; working knowledge of TikTok, YouTube, Pinterest, X • Strong analytical ability and comfort with attribution, analytics platforms and performance modeling • Demonstrated ability to connect media performance to business results • Experience leading client relationships in an agency or performance-focused environment • Creative-thinking skills with proven experience shaping social-first creative strategy • Expertise with testing frameworks and conversion optimization • Proficiency using data visualization tools (Google Looker Studio, Power BI, etc.) • Experience with AI-powered advertising and productivity workflows preferred • Proven success managing multichannel campaigns and significant media budgets