A company is looking for a Senior Performance Marketing Specialist to enhance brand visibility and community engagement across digital platforms.Key ResponsibilitiesDevelop and execute paid media campaigns to increase sales and revenue across multiple regionsManage campaigns on various paid media platforms and build reporting structures to track performance metricsIdentify scaling opportunities while managing a monthly budget of $4 millionRequired QualificationsExperience with analytics, reporting, and data-driven decision makingFamiliarity with marketing dashboards in Looker Studio and Google Analytics 4 (GA4)Understanding of custom scripts in PMAX and other campaigns for enhanced insightsAbility to track, analyze, and report on key performance metricsExperience managing vendor relationships with major advertising platforms
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