Senior Performance Marketing Specialist [REMOTE - US] at Theo Agency Portland, OR

Senior Performance Marketing Specialist [REMOTE - US] job at Theo Agency. This position is eligible for remote work. • Plan, build, monitor, and optimize campaigns including targeting, bid and budget management, ad copy creation and messaging strategy, landing page experience, and A/B testing • Proactively report on campaign and channel performance and provide detailed insights and strategic recommendations for performance improvement and media mix adjustments • Collaborate with Account Management, Analytics, and Digital Design internal teams • Clearly communicate performance and strategic recommendations to clients with varying levels of digital marketing experience Key Responsibilities • Plan, forecast, build and optimize media budget allocations and performance • Manage, monitor and communicate pacing and performance for assigned clients • Independently manage and prioritize day-to-day tasks and client deliverables • Use reporting, analytics, and trend tools on a daily basis to keep a pulse on performance and optimization opportunities, consistently providing related insights and recommendations • Communicate with clients in relation to paid media management, performance, optimizations and opportunities • Manage strategy and testing for new and existing media channels • Provide strategic, full-funnel recommendations and testing plans based on clients’ business objectives • Create and manage implementation of required console tracking tags via GTM or other client-selected platform • Collaborate with Theo’s Account Management, Analytics, and Digital Design teams, as well as clients and partner agencies • Stay up to date on platforms’ capabilities, best practices and BETAs; identify and communicate media trends and recommendations beyond existing media plans • Manage media vendor representative communications, partnership, and expectations • Assist in training and development of junior team members Skills, Knowledge and Expertise Required • 4+ years of agency/in-house performance marketing or similar experience • 3+ years of full-time experience working in paid search and paid social ad consoles such as Google Ads, Meta Ads, etc. • 3+ years of experience in budget management, reporting and analytics • 3+ years experience in campaign planning and activation (Paid Search, Paid Social, Display, Video, etc.)