Senior Performance Marketing Manager; Paid Media

Position: Senior Performance Marketing Manager (Paid Media) Senior Performance Marketing Manager (Paid Media) — Boston (Hybrid) About DoleadDolead aligns marketing , sales , and data to turn paid media into measurable pipeline. We launch campaigns fast, connect customer data with confidence, and generate sales‑ready leads with a fixed cost per lead .In Boston, we work in a hybrid model (2–3 days/week in the office) to combine focus and collaboration.The roleWe’re hiring a Senior Performance Marketing Manager to own performance and growth for a portfolio of Home Services & Remodeling advertisers. Monitor and improve core KPIs (incl. Growth Revenue / Net Revenue , CVR, and quality signals).Diagnose fast, act faster: spot anomalies early, run root‑cause analysis (channel / creative / offer / funnel / tracking / market), and turn insights into prioritized squad actions.Build and drive growth plans with the Customer Success Manager: targets, milestones, forecasts, and the execution roadmap to hit them.Lead a squad (Traffic / Paid Acquisition profiles): set priorities, unblock, challenge assumptions, and raise the quality bar — with a “data wins arguments” mindset.Run structured experimentation: design test plans (creative angles, offers, channel mix, landing hypotheses, platform features), decide what scales, and document learnings into repeatable playbooks.Benchmark continuously: track competitor moves, auction pressure, and creative trends to stay ahead — not just react.Stay ahead of the curve on platforms, trends, and emerging marketing tech — and translate that into practical changes your squad can execute.What success looks likeBring performance clarity and stability to the portfolio (fast diagnosis → clean actions → measurable impact).Build a growth plan the team and clients can follow (milestones, priorities, test roadmap).Raise execution quality across the squad (better tests, better decisions, better outcomes).Who you are Must-have signals7+ years in performance marketing / growth in a data‑driven environment (agency or in‑house).Strong expertise on Google Ads + Meta (Tik Tok is a plus; Taboola/Outbrain a plus).Proven ability to diagnose performance issues, prioritize levers, and drive measurable outcomes.Clear communicator with strong stakeholder management (“no surprises”, structured, decisive).Leadership experience (formal or informal) managing and/or mentoring paid acquisition specialists.Nice to have (not mandatory)Experience in lead generation and/or Home Services / local markets.Experience working with platform reps (Google / Meta) and leveraging them effectively.Experience building experimentation roadmaps and playbooks across multiple accounts.You might be a fit if:You’ve run paid growth in a performance environmentYou like diagnosing problems, not just launching campaignsYou can lead specialists without being the loudest person in the room🚨 No need to check all the boxes. If you think you are the right person for this job but you have doubts, please apply and we can discuss.What we offer🚌 Transportation costs: reimbursement up to $100/month💊 Healthcare (AETNA) individual & family - medical, dental, and vision plan & retirement Plan (401K)🌴 Holidays: Flexible vacation time to promote a healthy work‑life balance💻 Flexible remote policy: up to 2-3 days/week (if you’re based in the Greater Boston area)📍 Office: Located in the Boston area (Cambridge)Dolead wants to guarantee equality and an opportunity to all candidates.