Senior Performance Marketing Manager, Paid Acquisition

This role is paramount in driving customer acquisition and revenue growth through the effective management of paid search, paid social, display advertising, and affiliate marketing channels. This position requires a deep understanding of various advertising platforms, audience targeting, and performance analytics. Identify trends, insights, and opportunities for improvement, translating data into actionable recommendations. Conduct A/B testing on ad copy, landing pages, and targeting parameters to optimize conversion rates. The ideal candidate will hold a Bachelor's degree in Marketing, Business, Economics, or a related field, with a minimum of 6 years of experience in performance marketing, specifically focused on paid acquisition.