Senior Performance Media Strategist

The Senior Strategist will work independently to build comprehensive campaign strategies, forecasts, and recommendations, while ensuring all plans align with the broader media vision developed in collaboration with the Integrated Planning and Activation Strategy teams. Essential Duties and Responsibilities (Other duties may be assigned) • Strategic Campaign Management • Lead the strategy, execution, and optimization of paid social campaigns across platforms such as Meta, TikTok, LinkedIn, and emerging channels, with secondary support for paid search initiatives. • Leverage platform data and cross-channel insights to proactively recommend optimizations that go beyond the initial campaign scope. • 3–6 years of experience in performance marketing, with a strong focus on paid social strategy and execution; working knowledge of paid search is also expected. • Advanced expertise in Meta Ads Manager, TikTok Ads, LinkedIn Ads, and other emerging social platforms; solid proficiency in Google Ads and Microsoft Ads.