Senior Principal, Paid Media

A key leadership role is sought for a Senior Principal, Paid Media, responsible for spearheading paid media and television strategies. Key Responsibilities: • Lead digital paid media and television campaigns, ensuring seamless alignment between channels. • Oversight of budgeting, sales, and campaign strategy to maximize client advertising programs' impact. • Mentor junior staff members while collaborating with cross-functional teams to enhance overall performance. Required Qualifications: • At least 3+ years of experience in political or advocacy advertising programs • Demonstrated success as a senior strategist in persuasion-focused digital campaigns • Possesses expertise in Facebook Business Manager, Google Ads, and Demand-Side Platforms (DSPs)Familiarity with agency or consulting environments

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