Senior Principal, Paid Media

A senior leadership position oversees persuasion-focused digital paid media strategies, driving alignment with television efforts through budgeting and sales optimization. The role entails training junior staff and collaborating with cross-functional teams to enhance client advertising programs. Key Responsibilities: • Lead the development of integrated digital paid media strategies for clients • Manage budgets and campaign execution across multiple channels including Facebook Business Manager, Google, DSPs Required Qualifications: • Mastery of digital marketing platforms with 3+ years experience in political or advocacy advertising programs • Demonstrated success as a senior strategist or manager in high-profile persuasion campaigns