Senior Product Manager, Ads Targeting & Audience Activation

6+ years of Product Management experience, ideally in ad tech, audience products, ad data platforms — with prior experience at a major social platform or CTV publisher/streamer, a strong plus A track record of shipping audience or targeting products at scale, with measurable impact on advertiser adoption, signal coverage, or campaign performance Strong technical fluency with audience taxonomies, segment lifecycle, lookalike and propensity modeling concepts, identity and addressability signals, and the data contracts that connect targeting to delivery and measurement Experience working across the advertising ecosystem — DSPs, SSPs, ad servers, DMPs/CDPs, measurement, and clean room partners Highly analytical — able to quantify the value of a signal, segment, or integration, spot gaps in assumptions, and make principled tradeoffs across coverage, latency, accuracy, privacy, and cost Proven ability to drive cross-functional execution across engineering, data science, analytics, sales/ops, privacy/legal, and external partners, with strong communication in ambiguous and trade-off-heavy environments Platform thinking — standardize patterns, avoid bespoke solutions, and design for extensibility as the targeting surface scales across owned and 3P activation paths AI fluency — fluent use of modern AI tools to accelerate product work. Benefits Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. The Roku Culture Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. In short, at Roku you'll be part of a company that's changing how the world watches TV. We have a unique culture that we are proud of.