Senior Product Manager, Advertising & Publisher Monetization

PeopleFinders.com, the premier online service for consumers to locate, contact and verify people and businesses. Over the past couple of decades the Company has quietly become one of the largest owners of public records data in the country, distributing its products over a vast network of websites. Salary - $125K-$150K Own the advertising product roadmap across our portfolio of publisher websites, prioritizing initiatives that improve advertising revenue, user experience, and page performance.Partner with Ad Operations to optimize ad layouts, placements, lazy loading, refresh strategies, sticky units, video, native advertising, and emerging ad formats.Work closely with SEO and Marketing to identify revenue opportunities and develop dashboards that monitor advertising performance across the network.Continuously analyze advertising performance metrics including RPM, eCPM, fill rate, CTR, revenue per session, Core Web Vitals, and user engagement.Lead A/B testing initiatives to evaluate advertising layouts, density, placement strategies, page templates, navigation, and monetization opportunities.Collaborate with Engineering to implement advertising technologies and support new monetization capabilities.Evaluate and prioritize opportunities with advertising partners, header bidding providers, SSPs, exchanges, and monetization platforms.Balance revenue optimization with long-term user engagement by minimizing friction while maximizing advertising yield.Develop product requirements, user stories, acceptance criteria, and implementation plans for advertising initiatives.Monitor industry trends across programmatic advertising, privacy regulations, AI optimization, identity solutions, and publisher technologies.Present performance metrics, experiment results, and strategic recommendations to executive leadership.Drive continuous improvement through rapid experimentation and measurable business outcomes.Basic Qualifications & Skills Strong understanding of digital publishing, programmatic advertising, and publisher monetization strategies.Highly analytical with the ability to translate data into actionable product decisions.Experience leading experimentation and optimization programs that deliver measurable revenue improvements.Deep understanding of advertising performance metrics including RPM, eCPM, viewability, fill rate, latency, and user engagement.Excellent communication skills with the ability to collaborate across Product, Engineering, Revenue Operations, Analytics, and Executive Leadership.Strong project management and prioritization skills with a bias toward execution.Education & Experience