Senior Product Manager, Social Advertising

At Fluency, we come together under two shared passions that drive our culture : the scaling of digital ad operations, and fostering a workplace environment rooted in open communication, inclusivity, and a growth-oriented mindset. These passions not only set us apart in the industry, but also fuel our collective drive to reshape the industry and reinvent ourselves along the way. We're not just revolutionizing the digital advertising horizon, we're shaping an organization where every member feels a sense of pride and is inspired to do their best work. The Senior Product Manager is a natural collaborator with a deep understanding of technical product management and strong business acumen. Your Role : • Collaborate with the Director of Product to define and execute the vision, strategy, and roadmap for ongoing product evolution • Conduct market research to evaluate and prioritize opportunities based on business goals such as lowering customer acquisition costs, scaling revenue growth, or accelerating revenue recognition • Institute and manage best practices for incorporating both qualitative user feedback and quantitative data analytics into product development • Drive and measure feature-level user adoption to support iterative product improvement • Support the development and delivery of weekly and monthly milestones aligned with the quarterly product plan • Contribute to revenue modeling and define appropriate pricing strategies for product offerings • Lead the effective adoption of new products and features through established rollout plans and internal / external marketing materials • Serve as an internal leader in identifying, articulating, and solving complex business problems related to platforms, systems, and infrastructure • Identify potential issues or blockers that could delay launches or impact project success • Partner directly with technical leaders across the organization to ensure alignment with the product vision and to solve challenges collaboratively • Regularly communicate progress, learnings, and strategic updates to senior executives • Build and maintain strong cross-functional relationships, with a focus on quality, reliability, and scalable solutions