Jan. 21, 2026

Senior Product Marketing Manager, Performance Advertising (Travel)

TikTok San Jose, California

We are seeking a Product Marketing Manager to lead go-to-market strategy for performance advertising solutions serving Travel and Entertainment advertisers. The ideal candidate brings deep experience working with Travel advertisers or closed-loop products as well as performance marketing teams, translating product capabilities into clear, outcome-driven narratives that resonate with key decision-makers. Responsibilities • Own go-to-market strategy for performance advertising solutions designed for Travel advertisers, with a focus on driving bookings, revenue, and repeat customer value. • Partner closely with Sales, Product, and regional GTM teams to understand Travel advertiser needs and design solutions that support closed-loop performance outcomes from ad exposure through conversion and purchase. Benefits may vary depending on the nature of employment and the country work location.

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