Senior Program Manager, Marketing - Hybrid

What you’ll need to succeed as a Senior Program Manager, Marketing at XPO At a minimum, you’ll need: • Bachelor’s degree in marketing, business administration, economics, or supply chain or equivalent work and/or military experience • 2+ years of marketing and/or marketing operations experience • Experience drafting, iterating and refining customer communications of all types (short and long-form) • Excellent communication, leadership and problem-solving skills • Expertise in Marketing/CRM tools such as (but not limited to) Pardot, SFDC, ZoomInfo, Showpad and media advertising platforms (e.g., Google Ads). • Building brand collateral through use of Canva or equivalent content creation toolsets. Marketing Strategy Development • Contribute to the development and execution of comprehensive marketing strategies focusing on customer awareness, retention and acquisition strategies. Creation of Customer Marketing Collateral and Content • Own the drafting of key customer-facing content including emails, blogs, website copy, sales collateral and other sales and customer enablement tools (ex.