April 8, 2026

Senior Programmatic Media Lead

VirtualVocations Boston, Massachusetts

A company is looking for a Senior Performance Marketer, Programmatic Media Lead.

Key Responsibilities

Own DSP management, including audience strategy, bidding approach, and performance optimization

Develop a long-term global scaling roadmap and manage forecasting, budget allocation, and performance reporting

Drive measurement practices, build relationships with platform partners, and develop programmatic playbooks

Qualifications

Deep understanding of DSPs and auction dynamics

Demonstrated success in managing full-funnel programmatic campaigns

Strong analytical skills with proficiency in incrementality testing and attribution models

Advanced experience with key programmatic platforms and ad tech components

Cross-functional leadership experience with analytics, product, engineering, and finance teams

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