A company is looking for a Senior Performance Marketer, Programmatic Media Lead.
Key Responsibilities
Own DSP management, including audience strategy, bidding approach, and performance optimization
Develop a long-term global scaling roadmap and manage forecasting, budget allocation, and performance reporting
Drive measurement practices, build relationships with platform partners, and develop programmatic playbooks
Qualifications
Deep understanding of DSPs and auction dynamics
Demonstrated success in managing full-funnel programmatic campaigns
Strong analytical skills with proficiency in incrementality testing and attribution models
Advanced experience with key programmatic platforms and ad tech components
Cross-functional leadership experience with analytics, product, engineering, and finance teams
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