Senior SEM Account Manager

****About Softline Solutions****

Softline Solutions is a full-service digital marketing agency based in Southern California that helps businesses grow online by increasing visibility, generating leads, and boosting sales. They build tailored, data-driven campaigns across key digital channels and manage everything from strategy to execution and reporting. The goal is measurable growth, not buzzwords.

****About the role****

Softline Solutions is seeking a Senior SEM Account Manager to lead strategy, execution, and performance growth for a portfolio of larger lead generation-focused accounts. This is a high-impact, high-ownership role for an experienced paid media professional who combines deep analytical intelligence with client-facing leadership and hands-on campaign execution expertise.

The ideal candidate brings expert-level command of Google Ads and paid search in particular, alongside meaningful experience across Meta and supporting platforms. You will go deep on campaign data, surface non-obvious insights, and translate them into concrete strategies that move the revenue needle — while also serving as the primary point of contact for client-facing reviews, planning sessions, and growth discussions.

This role sits at the intersection of paid search leadership, performance analytics, and cross-functional strategy. You will partner closely with our Creative, CRO, Analytics, and Development teams — both to improve conversion performance and to ensure paid media intelligence is actively informing creative direction, copy development, and go-to-market planning.

This is a senior individual contributor and client leadership role with significant strategic ownership, visibility, and growth potential within Softline's Managed Services Division.

Core Responsibilities
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****Paid Search Campaign Management & Execution****

* Build, launch, manage, and optimize paid search campaigns across:
* Google Ads — Search, Performance Max, Display, Demand Gen, YouTube
* Microsoft Advertising
* Additional platforms including Meta (Facebook/Instagram), LinkedIn, TikTok, Criteo, AdRoll, and emerging channels
* Manage a focused portfolio of larger lead generation accounts with complex funnels and aggressive growth goals
* Develop and own campaign architecture, ad group structure, keyword strategy, match type governance, bid strategy configuration, and budget allocation frameworks
* Execute Responsive Search Ad (RSA) copy testing cycles, PMAX asset group optimization, and Shopping feed hygiene for accounts where applicable
* Conduct technical account audits covering structure, naming conventions, Quality Score factors, automation settings, and tracking integrity — delivering written reports with prioritized action plans

****Performance Analysis & Reporting****

* Conduct comprehensive, platform-level deep-dives across Google Ads (Search, Display, Demand Gen, PMAX, YouTube) and Meta Ads, analyzing campaign structure, ad set efficiency, creative performance, copy effectiveness, audience segmentation, bidding strategies, and budget allocation
* Build and own recurring performance reports and executive-level dashboards using GA4, Looker Studio, and native platform reporting — ensuring insights are actionable and clearly tied to client business KPIs
* Identify performance trends, anomalies, and attribution gaps across the full funnel — from impression to closed revenue and develop structured recommendations from findings
* Develop forecasting models, budget allocation recommendations, and KPI reporting frameworks for client accounts
* Perform competitor analysis and benchmark client performance against industry standards to contextualize results and identify growth whitespace
* Conduct post-campaign retrospectives and A/B test analyses with statistically sound methodology, translating results into documented learnings for future campaign cycles

****Attribution & Measurement****

* Serve as a senior practitioner on Google Analytics 4 — including event schema design, conversion configuration, custom reporting, attribution modeling, and data layer governance
* Lead UTM taxonomy governance and QA across all paid channels to ensure clean, consistent tracking that enables accurate multi-touch attribution
* Implement and troubleshoot conversion tracking across Google Ads, Meta Pixel, CAPI (Conversions API), GA4, GTM, and third-party platforms
* Evaluate and advise on attribution model selection (data-driven, linear, time-decay, position-based) relative to client business models and funnel complexity
* Manage or contribute to CRM integrations, offline conversion imports, and enhanced conversions to improve signal quality and reduce dependence on cookie-based tracking
* Stay current with evolving privacy regulations (GDPR, CCPA), browser-level tracking restrictions, and their implications for measurement strategy

****Creative & Copy Performance Intelligence****

* Analyze creative and ad copy performance at a granular level — by format, messaging angle, visual treatment, CTA, and funnel stage — to identify which combinations drive qualified engagement and conversion
* Develop structured creative performance briefs that arm brand and creative teams with data-backed direction for asset development
* Partner with the Creative team on iterative testing roadmaps — providing clear hypotheses, success metrics, and post-test analysis for each cycle
* Audit ad copy for message-market fit, Quality Score alignment, and emotional resonance; deliver copy scoring reports with specific revision recommendations
* Maintain a creative intelligence repository documenting winning themes, fatigue signals, and platform-specific best practices

****Client-Facing Leadership & Strategic Planning****

* Lead client-facing performance reviews, QBRs (Quarterly Business Reviews), strategic planning sessions, and growth discussions — calibrating depth and communication style to the audience
* Translate business objectives into actionable media, landing page, and testing strategies with clearly defined success metrics
* Prepare and present analysis decks and ad hoc deep-dives to client marketing leaders and, where applicable, C-suite stakeholders
* Contribute to new business pitches by providing data-driven channel opportunity analyses and competitive landscape assessments
* Serve as the primary day-to-day client contact for accounts in your portfolio, maintaining strong communication cadences and high satisfaction standards

****Cross-Functional Collaboration****

* Collaborate cross-functionally with CRO, Creative, SEO, Analytics, and Development teams to improve conversion performance and user journey outcomes
* Translate paid media insights to inform broader brand strategy, content calendars, and go-to-market planning alongside creative and brand teams
* Coordinate deliverables across internal teams while maintaining accountability and execution quality
* Document processes, analytical frameworks, and optimization playbooks that can be leveraged across the broader paid media team

****Project & Workflow Management****

* Manage workflows, timelines, and campaign execution using Jira and Confluence
* Maintain structured project documentation including analysis briefs, test logs, recommendation trackers, and performance scorecards
* Manage multiple concurrent account workstreams without sacrificing analytical depth or turnaround quality

****Qualifications****

****Experience****

* 5–8+ years of SEM / paid media experience within a digital marketing agency environment
* Proven experience managing larger lead generation-focused accounts with complex funnels
* Demonstrated ability to do both: campaign execution AND deep analytical work — this role requires both
* Track record managing and analyzing paid media campaigns with monthly budgets of $50K–$500K+
* Experience working directly with creative and brand teams to inform asset strategy using performance data
* History of building and presenting formal performance analysis and strategy to senior stakeholders and clients

****Platform & Technical Expertise****

* Expert-level proficiency in Google Ads — Search, Display, Demand Gen, Performance Max, YouTube, and Shopping
* Strong hands-on expertise in Meta Ads Manager — including campaign architecture, Advantage+ campaigns, DPA, CAPI, audience strategy, and creative testing methodology
* Deep proficiency in Google Analytics 4 — custom event configuration, attribution modeling, exploration reports, and integration with Google Ads / GTM
* Proficiency in Google Tag Manager — container management, trigger/variable configuration, conversion tracking setup, and QA debugging
* Working proficiency in Microsoft Advertising; LinkedIn Ads, TikTok Ads, or programmatic DSPs a strong plus
* Advanced proficiency in Excel and Google Sheets — pivot tables, VLOOKUP/XLOOKUP, data modeling
* Experience with Looker Studio / Google Data Studio; Supermetrics, Tableau, Power BI, or BigQuery preferred
* Familiarity with A/B testing strategy, landing page optimization, and conversion funnel analysis
* Experience with Jira, Confluence, and structured project management workflows
* Working knowledge of HTML, JavaScript, or SQL is a meaningful differentiator

****Communication & Soft Skills****

* Exceptional written and verbal communication skills — able to write a crisp executive summary AND walk a client through a complex attribution discrepancy without losing them
* Strong presentation skills: comfortable leading QBRs, strategy reviews, and data deep-dives with client marketing leaders
* Highly organized with the ability to manage competing priorities in a fast-paced environment
* Proactive, solutions-oriented mindset with strong independent judgment
* Collaborative by default — shares insights freely, elevates teammates, and builds trust across creative, brand, and account teams

****Why Join Us****

* High-growth agency environment with strong career a