Senior SEM Lead (Google & Meta Ads, PPC, SEO) - Miami, FL

Alphametic is seeking a skilled Senior SEM Lead to join our team in Miami, providing support for our digital marketing initiatives. This role is focused on providing successful paid and organic search marketing services, including Search Engine Marketing (SEM), Digital Ads, Google Ads Management, Meta Ads, Google Analytics, Search Engine Optimization (SEO), and account management support, such as presenting on client calls and communicating with clients. Requirements: • A minimum of 5 years of hands-on SEM/PPC/SEO experience, including planning, implementing, consulting, reporting, supporting account management and communicating results to stakeholders • Superb analytical, project management, and presentation skills • Expertize working on large-scale digital ads campaigns, including Google Ads, PMax, Digital Ads, Meta Ads, paid social ads • Advanced understanding of and experience with SEO/SEM/PPC tools, such as SEMRush, Google Analytics, Google Ads, AI, Moz, Ahrefs, Google Search Console, or similar • Demonstrated experience in delivering digital marketing results • A combination of good communication and analytical skills • Strong work ethic and ability to perform independently • Detail-oriented project management and account coordination skills • Demonstrated examples of using AI tools, such as ChatGPT or Gemini, to improve processes and efficiency Responsibilities: • Handle account management and presenting to clients • Gathering and examining data related to keywords, topics, trends, audiences, and web behavior using Google Ads, GA4, Looker Studio, SEO tools, SEMrush, and similar platforms • Generating impactful SEO audits, content strategies, and deliverables for clients • Management and implementation of new campaigns in Google Ads, including bidding, testing and optimizing • Assessing SEO/SEM/PPC strategies, analyzing key metrics, and identifying opportunities to boost performance • Presenting insights from your analyses to clients and account managers, including practical suggestions and recommendations • Creating dashboards, data visualizations, and reports on performance using Looker Studio and GA4 • Observing and evaluating digital media and marketing trends using tools like SEMrush, Moz, Google Keyword Planner, Ahrefs, BrightLocal, and similar tools • Engaging in communication and presentations with clients over Email, Slack, Asana, and Teams • Preparing bi-weekly client meeting agendas and sending follow-ups to keep projects on track • Maintain and improve internal SOPs by helping document workflows and creating training materials or videos • Champion creative use of AI tools, such as ChatGPT, to improve our workflows and deliverables Job Location: Miami (Hybrid: 3 days on-site in Downtown Miami and 2 days remote per week)