June 23, 2026

Senior SEM Media Buyer

VirtualVocations Springfield, Massachusetts

Seeking a Senior SEM Media Buyer, the remote full-time position will manage and optimize substantial advertising budgets across Google Ads and contextual networks, driving lead generation and profitability through strategic campaign execution and advanced analytics. Key responsibilities Grow and manage substantial advertising budgets across Google Ads and contextual networks, ensuring performance goals are met Strategize and lead large-scale Google Ads lead generation campaigns, optimizing various targeting and creative elements Leverage advanced analytics to uncover insights and continuously improve campaign performance while collaborating with creative teams Required qualifications Minimum of 7 years of advanced experience in paid search/SEM, focusing on Google Ads and contextual networks Proven ability to scale campaigns profitably while navigating complex auction dynamics Mastery of performance analytics and data-driven decision-making Deep expertise in keyword research, audience targeting, and Smart Bidding strategies Demonstrated creativity in developing ad concepts and testing strategies

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