Senior SEO (Search Engine Optimization) Strategist - Digital Marketing

Role: Senior SEO (Search Engine Optimization) Specialist Employment Type: Full-Time Location: In-Office in our Ohio City/Cleveland Location 5 Days Per Week Travel: None Responsibilities: • Develop and execute SEO strategies to increase organic traffic and lead generation for client websites • Manage and prioritize SEO efforts across your own portfolio of client accounts, balancing multiple projects and deadlines • Work closely with client account managers to understand client goals and expectations and integrate these into your SEO strategy • Collaborate with content writers, developers, and designers to implement on-page SEO best practices and technical improvements • Measure and report on SEO performance using data from Google Analytics, Google Search Console, and our internal reporting tools • Monitor keyword rankings, website traffic, backlinks, and other SEO indicators to identify trends and opportunities • Make on–age SEO and structural updates directly within various client CMS platforms • Stay current with SEO best practices, algorithm updates, and emerging tools through ongoing training and professional development The Ideal Candidate: • Is eager to learn quickly, ask questions, lead, and grow within a collaborative team • Brings fresh ideas to the table and follows through with thoughtful execution • Is highly organized, able to prioritize multiple projects, and comfortable working alongside our co-founders to meet deadlines • Works well with others and contributes to a positive, team-oriented culture • Is passionate about digital marketing and excited to make an impact through SEO • Is both creative and strategic — able to develop and execute SEO strategies while helping shape and refine internal processes • Has a deep understanding of SEO fundamentals, search engine behavior, and digital marketing best practices • Is highly proficient with GA4, Google Search Console, Google Business Profiles, and SEO tools like SEMrush and Screaming Frog • Loves staying up to date with out Search is changing • Has an interest in how AI and LLMs are impacting and shaping SEO and content discovery, and is comfortable experimenting with these tools The First 90 Days: • You’ll be fully supported as you ramp up and immerse yourself in Make & Model’s SEO approach, tools, and client work • Work closely with current SEO team members to understand the day-to-day responsibilities, strategies, and technical processes that drive performance for our clients • Collaborate with account managers to gain insight into the automotive industry, our clients’ businesses, and their goals and expectations • Learn what high-quality work looks like at Make & Model and the standards we uphold across every client and campaign • Become familiar with the tools, platforms, and systems we use to manage SEO projects, track performance, and communicate effectively as a team • Begin taking full ownership of your own portfolio of clients — managing multiple accounts independently and executing strategies that align with client goals and our internal benchmarks Experience: • SEO: 4 years (Required)