Senior Social Media Advertising Strategist (Remote US) Job at Directive Consulti

Then you may be the Senior LinkedIn Strategist of our dreams!We’re excited to announce a bold new expansion within the Directive family: the launch of a specialized consultancy focused exclusively on social media advertising. We’re applying that same success to this new venture and we want you to be a part of it!The Senior LinkedIn Strategist works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. Roles & ResponsibilitiesOversee and lead a collection of Social Media accountsServe as direct support to client contactsWeekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamicBuild strategies for clients each quarterHave the ability to create, maintain, and optimize budgets for paid media campaignsProvide fractional support for internal marketing in support of a boutique agency within DirectiveDeeply understand client positioning and unique value propositionsConfirm lead routing is accurate within a CRMResponsible for personal productivity and utilizationWork directly with Associate Director to ensure internal and client goals are being achievedUnderstand the value of Programmatic campaignsDrive cross-sells, upsells and referrals via client relationships and professional networkExecute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROIWhat You Offer4+ years experience working at a performance/digital marketing agency (bonus for B2B)Deep expertise across paid social advertising campaigns, specifically LinkedIn AdsUnderstanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, ctv and moreProficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and moreAbility to delegate to junior team members to ensure joint successStrong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimizationAbility to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performanceAbility to drive results and measure via OCTExperience with audience segmentation by tier, job title etc. Build client trust and relationships that create consistent renewalsCross-sell services that align with client goals and objectivesClearly communicate results with client point of contact and executivesExceptional decision making, as it relates to strategic direction for accountsBenefits🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyleIncluding a 100% employer-paid plan for you and a 50% employer contribution for your dependentsBenefits to Support the Whole Person:🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace💪 Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave💰 Financial - Traditional and Roth 401(k) with a 3% company match🌟 Bonus - Annual bonus based on tenure, which scales in total amount over timeWork Environment RequirementsAs a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For global locations, you must have established and current work authorization and permanently reside in that country.This role has the opportunity to operate 100% virtually from your home office.