Senior Social Media Advertising Strategist

At Directive, we're always looking to connect with talented people who care about work that actually counts. As we grow across all three divisions, we're seeking forward-thinking people who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are ready to make their mark doing B2B marketing that actually means something. Roles & Responsibilities Oversee and lead a collection of Social Media accounts Serve as direct support to client contacts Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic Build strategies for clients each quarter Have the ability to create, maintain, and optimize budgets for paid media campaigns Deeply understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Responsible for personal productivity and utilization Work directly with Associate Director to ensure internal and client goals are being achieved Understand the value of Programmatic campaigns Drive cross-sells, upsells and referrals via client relationships and professional network Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI What You Offer 2+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and more Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance Ability to drive results and measure via OCT Experience with audience segmentation by tier, job title etc. For global locations, you must have established and current work authorization and permanently reside in that country. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily.