Senior Social Media Manager, Strategy & Client Partnerships

The Refinery is an award-winning entertainment advertising agency in Los Angeles, CA. We work with all of the major studios producing social, digital, and print creative campaigns for theatrical, television & streamer clients.We are looking for candidates who embody our core values. Refiners are talented, kind, client-focused, ego-free, and passionate. While we operate virtually, we’ve built a culture rooted in connection and care, where people genuinely support one another. We work hard to make sure everyone feels like part of the team.Enough about us, here’s what we’re looking for:We are seeking a Senior Social Media Manager, Strategy & Client Partnerships to lead innovative social campaigns while helping expand our client partnerships across entertainment, streaming, and culturally driven brands.This role is ideal for a social strategist ready to take the next step in their career, someone deeply immersed in digital culture who can lead standout campaigns while building on their strong industry relationships that open the door to new opportunities for the agency.The ideal candidate is equal parts strategist, ideator, creative collaborator, and relationship builder, bringing an emerging network of industry connections and a demonstrated ability to help generate new client opportunities through their professional relationships.This role will play an important part in expanding The Refinery’s social footprint by cultivating strategic partnerships and identifying new business opportunities.Responsibilities Client Development & PartnershipsUse existing industry relationships to generate new client opportunitiesBuild and maintain strong partnerships with studios, streamers, brands, and marketing partnersOwn and grow key client relationships, serving as a lead strategic partner across social campaigns and ongoing initiativesCollaborate with agency leadership and lead new business conversations, pitches, and social growth opportunitiesRepresent The Refinery in client meetings, creative presentations, and industry eventsProactively identify opportunities where social strategy can expand existing client businessSocial Strategy & Campaign LeadershipLead social media strategy and campaign development across platforms including Tik Tok, Instagram, You Tube, and emerging platformsDevelop culturally relevant social concepts that align with client goals and platform trendsPartner with creative and production teams to bring campaigns to lifeAnalyze campaign performance and optimize strategies to drive engagement and cultural impactDevelop integrated social strategies that work in tandem with paid media efforts, with a strong understanding of how paid social can amplify entertainment campaigns and key moments such as trailers, premieres, and major announcementsIdentify and recommend influencer and creator partnerships that align with campaign goals and audience targets, including proposing talent, shaping collaboration concepts, and helping integrate influencer strategy into broader social campaignsTranslate entertainment marketing beats (trailers, casting announcements, premieres, cultural moments) into social-first campaign ideas that extend the lifecycle of key marketing momentsPartner closely with design, motion, and editorial teams to ensure social concepts translate effectively into high-performing creative assetsStay ahead of platform evolution, creator ecosystems, and emerging formats to inform both client strategy and internal agency thinkingRequirements5-7 years of experience in social media strategy, digital marketing, or creative agency environmentsStrong experience developing social campaigns for entertainment, media, streaming, or major consumer brandsEstablished or emerging network of industry relationships across studios, streamers, brands, etc., with the ability to translate those relationships into new opportunitiesDeep understanding of social platforms, digital culture, and content strategyStrong awareness of platform trends, emerging creators, and shifts in digital culture, particularly within entertainment and fan communitiesStrong understanding of paid social strategy, particularly…