Senior Social Media Specialist

Responsibilities: • Paid Social Media Campaign Management • Launch complex social media campaigns across all major social platforms (Facebook, LinkedIn, Snapchat, TikTok, Reddit) per latest best practices • Strategically optimize social media campaigns regularly for optimal performance • Review Social Media Associates’ and Specialists’ tasks, ensuring campaigns are set up optimally and offering feedback and support as needed • Organic Social Media Services • Lead Organic Social Media Audits, including performance analysis, content review, and actionable recommendations for client growth • Develop Organic Content Strategy deliverables such as monthly content calendars and insights decks to support institutional goals • Guide Social Listening projects, analyzing conversations, sentiment, and brand mentions to inform client strategy and reputation management • Partner with clients to align organic strategies with paid media efforts, creating integrated social approaches • Reporting and Analysis • Analyze campaign performance effectively based on data trends seen in the platform and Looker Studio dashboards to create client-facing insight notes • Proactively craft meaningful recommendations for client review based on campaign data trends that will have a positive impact on performance • Internal Teamwork • Collaborate across the social team to ensure cohesive support for both paid and organic service lines • Show thought leadership through contributions in team meetings, including bringing forward ideas about process improvements, new best practices, and ways to test new ideas and services • Keep pace with paid and organic social media industry trends, sharing articles and updates from platform representatives to the team • Participate in content creation such as social media blogs, webinars, and internal and external resources • Supervisory Responsibilities • Responsible for interviewing, onboarding, training, and mentoring new social team members, as well as the personal and professional growth of direct reports Qualifications: • Expertise in both paid and organic social media management, including content strategy and performance analysis • Excellent attention to detail • Strong problem-solving skills and the ability to adapt to new technologies • Demonstrated ability to work as part of a team while simultaneously managing independent workload/tasks • Ability to learn quickly and adapt to new and changing technologies • Passion, energy, and enthusiasm for digital marketing and customer service/client success • Effective communication and time management skills for a remote work environment as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis • Must be able to work at a computer for prolonged periods We’re a fast-growing and innovative company, set apart by our incredible people. About Carnegie Learn more about who we are, what we do, and what we care about.