Senior Specialist, Digital Advertising

The Senior Specialist, Digital Advertising leads the strategy, execution, and optimization of the SPLC’s paid media campaigns to drive fundraising, engagement, and audience growth. Serve as SPLC’s in-house expert on digital advertising and lead the planning, execution, and optimization of paid media campaigns across Meta, Google Ads, YouTube, programmatic, and emerging platforms to support SPLC’s digital fundraising goals. Ensure all creative and targeting strategies align with the organization's brand, equity commitments, and digital compliance standards while identifying new platforms, tools, and audience strategies to expand digital reach and impact. This is an exempt role, and the minimum starting salary is $73,832 annually. The statements herein are intended to describe the general nature and level of work being performed by the employee in this position.