Senior Specialist, Digital Advertising

The Senior Specialist, Digital Advertising leads the strategy, execution, and optimization of the SPLC's paid media campaigns to drive fundraising, engagement, and audience growth. Expert in developing and executing paid media strategies across platforms like Google Ads, Facebook, Instagram, LinkedIn, and TikTok. Serve as SPLC's in-house expert on digital advertising and lead the planning, execution, and optimization of paid media campaigns across Meta, Google Ads, YouTube, programmatic, and emerging platforms to support SPLC's digital fundraising goals. This is an exempt role, and the minimum starting salary is $73,832 annually. The statements herein are intended to describe the general nature and level of work being performed by the employee in this position.