Senior Specialist, Influencer Marketing (A&F)

This individual will work closely with cross-functional partners (Legal, Strategy, Creative, Social Media, Product, CRM, Loyalty, Paid) and external partners (Agencies, Influencers, VIPs) to lead programs that ladder up to our global marketing strategy and goals. Program Management and Strategic Ownership • Manage and drive the growth of the Abercrombie & Fitch and abercrombie kids creator ecosystem while implementing proven and innovative tactics aligned with the broader marketing strategy. • Manage strategy & execution of influencer programs for brand and/or product campaigns, including managing agency relationships, building campaign briefs, maintaining promotion calendar, product seeding, and campaign performance reporting • Manage casting, campaign briefs, product seeding, travel logistics, and campaign performance for all Brand Strategy ideated events including single-event attendance, campaign photoshoots, and multi-day influencer trips • Manage strategy & execution of Abercrombie’s ambassador program (Creator Suite), focused on growing and nurturing a community that builds brand love, product awareness, customer insights, and community engagement; oversee Associate Specialist role, dedicated to the execution of this program • Lead reviews and approvals of influencer content ensuring deliverables are brand-right and adheres to FTC guidelines. Insights & Reporting • Drive clear program performance goals and fully own reporting processes, platforms, and partners both internally and externally, including weekly, monthly, seasonal • Share status and hindsights with Senior Influencer Manager, Marketing Leadership, and cross functional parties • Drive robust test & learn strategy to maximize effectiveness, present findings to Senior Influencer Manager • Continuously monitor industry trends, consumer behavior, and competitor activity to ensure the brands stay at the forefront of influencer marketing As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle.