Senior Strategist, Social Media & Innovation

About Born and Raised In this role, you will lead strategy and development for a portfolio of consumer brands in achieving brand longevity by guiding the creative brief process, brand strategy development, and on-going brand and campaign planning, with a particular emphasis on social channels, AI integration and digital innovation. Social media savvy - able to skillfully apply social-first approaches to client challenges and opportunities.Develop, implement, and manage social media strategies for clients and agency brand.Conduct market research and social listening to inform strategy and identify trends.Create content plans, ensuring alignment with brand voice and objectives.Analyze performance metrics (e.g., engagement, reach, conversions) and present actionable insights.Coordinate with creative, PR, influencer and paid media teams to integrate social with broader campaigns.Stay current with platform updates, new tools, emerging trends, prompt engineering and other related skills.Guide the agency team through qualitative, quantitative, and/or secondary research efforts across consumer, culture, category, and competition to unlock interesting and unexpected insights as the driving force behind campaigns.Craft insightful and powerful creative briefs that inspire the best creative thinking. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Insatiable curiosity about what drives consumer behaviorObsessed with culture – current trends, and where culture is headingThe ability to peel back the layers and go deep – critical thinking at its finestCreative writing and effective presentation skills with the ability to connect with the audienceInfluential communication skills across the boardThe ability to sell-in ideas and strategy to just about any roomExcellent organizational and project management skillsTeam player and nurturer of healthy workplace cultureA self-starter who has an entrepreneurial spirit, endless career ambition, and is resourcefulA true believer in the power of brands and the role they play in our livesA range of previous work and experiences that demonstrate bold, brave, and brilliant thinking and executionSomeone who loves marketing and advertising (REALLY loves it!)