Senior Vice President, Analytics (Media Advertising/Marketing Sciences)

With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands. Responsibilities • Lead paid and owned media measurement strategy • Consult with clients to define and answer their most important business questions, advising on how to best leverage data on media & marketing investments to drive business results • Drive a culture of ‘always on ‘data-driven decision making that will institutionalize the use of consumer-driven analytics in media/marketing investment planning • Provide thought leadership and be a subject matter expert in the designing and recommend appropriate analytic methodology and approach to address key client questions • Lead measurement framework development and define media KPIs linked to the business objectives • Build the profile of Data and Analytics by packaging and evangelizing best in class client work and provide the clear data and analytics story –why the work is important, the truths that the analytics reveal, and the actions that should follow the analyses • Work closely with the internal client teams to deliver high-quality execution of a diverse array of client and project deliverables. Qualifications • Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights • 12+ years in media, analytics, marketing research, consumer insights, business consulting, or digital advertising analytics • 8+ years of people management experience with progressing roles and responsibilities • Prior experience as an analytics lead for a large account • Excellent project management, organization, leadership, presentation and communication skills • Strong grounding in traditional and digital media advertising effectiveness methods including ROI, preferably working knowledge of market mix model results • Knowledge and interest in learning about the traditional and digital media research measurement vendor marketplace, with the ability to identify and evaluate new capabilities across suppliers • Experience with competitive reporting systems and interest in the competitive landscape of the technology marketplace • A team player with proven ability to work well with others, acting both resourceful and collaborative • Experience with statistical software packages (SAS,R, Python) a plus • Proficiency in Microsoft Office Suite with advanced understanding of Excel • Experience with visualization tools such as Tableau, GoodData, Datorama • Excellent verbal and written communication skills This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.