Senior Vice President, Health & Wellness

**Senior Vice President, Health & Wellness**

5W Public Relations, one of the largest independently owned PR agencies in the U.S., is seeking a Senior Vice President to lead our growing Health & Wellness practice. This is a senior communications leadership role for a PR professional who thrives at the intersection of strategy, storytelling and client partnership. You’ll provide senior-level strategic counsel to clients and agency leadership, help shape agency operations, drive new business growth, and build and mentor a high-performing PR team. You’ll oversee a diverse portfolio of health and wellness brands, ensuring exceptional client satisfaction while delivering integrated communications programs that earn attention and drive results.

***This is a hybrid role, with 3 days a week in office in our Tampa or Miami office.***

**Here’s what you’ll be doing:**

* Lead relationships with senior-level clients as their trusted communications advisor, with a deep understanding of their business, brand and future offerings
* Own a portfolio of Health & Wellness accounts, developing integrated, results-driven communications programs for B2B, HCP and consumer audiences across earned media, brand storytelling, digital, social and influencer channels
* Drive creative strategy across client teams, including brand narrative and key messaging, launch strategies, speaker engagements and award submissions, crisis communications, internal and external materials, and in-person and virtual activations and press events
* Provide top-tier strategic counsel and set the standard for quality work across the team, partnering with account teams to solve day-to-day client and media challenges
* Lead account management, including budgets and financial management, communications plans, client presentations and overall client satisfaction
* Oversee monitoring, reporting and results capture across GEO, earned media, and digital tools and insights
* Grow existing business by bringing forward fresh ideas, expanding programs and increasing agency revenue
* Raise the agency’s visibility and reputation by leading new business initiatives, pitches and thought leadership
* Coach, mentor and motivate junior PR professionals

**Here’s what you’ll have:**

* 12+ years of public relations and communications experience, with at least half in a PR agency setting
* Deep knowledge of the Health & Wellness category and regulated industries, including the media landscape and a strong network of key reporters, outlets and influencers
* Exceptional writing skills and strong attention to detail, with a track record of crafting PR programs, strategic plans and client-facing documents
* Proven success delivering communications programs that meet or exceed targets
* Ability to maintain and expand client relationships while pursuing and converting new business opportunities
* Experience leading, motivating and developing a PR team, with the ability to prioritize team workload and client expectations in a fast-paced agency environment
* Event and conference experience, including live and virtual activations
* A collaborative approach that builds relationships across the agency, bridges workstreams and drives positive morale

**Why you'll love working here:**

* Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!
* Flexible PTO
* Summer Fridays and Winter, Spring, and Fall Fridays too!
* Hybrid work model offering flexibility and work-life balance
* Expanded parental leave and family planning support
* Continuous learning through "5W University" and development initiatives
* Student Loan Reimbursement
* Professional Development Support
* Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
* Charitable giving, including matching donations

#LI-Hybrid