June 4, 2025

Senior Vice President of Marketing & Development

Columbia, SC Tourism Group Cayce, South Carolina

The Senior Vice President of Marketing & Development is responsible for overseeing all aspects of the organization marketing and communications strategy, effectively driving community value-based marketing initiatives for the destination. The ideal candidate is a visionary and strategic thinker who acts with the future of the organization in mind and proactively pursues creative approaches to strengthen and grow the organization’s body of work and overall effectiveness. • Oversees all marketing and communications functions including digital and social media, public relations, and traditional advertising. • The Marketing/Website Analytics Manager/Creative Content Strategist oversees marketing, digital, and website analytics functions to ensure strategic direction and alignment with the objectives of the organization and broader business strategies. • 10+ years of experience in sales and marketing within the tourism industry is ideal.

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